How Much Do Digital Menu Boards Cost? Get the True Price Breakdown
Are you still on the fence about investing in a digital menu board? If you’re concerned the total cost will break your budget, fear not. Digital menu boards’ price ranges start at under $500, including a TV, to over $2,000 for solutions with high-end commercial displays and enterprise signage service subscriptions. Therefore, this means you have the flexibility to choose a combo of TV, digital signage software, and hardware that fits your restaurant, bar, or cafe’s bottom line. Also, did you know that 80% of restaurant owners say they help boost sales? Certainly, this dollars-and-cents benefit might mean switching from paper to digital menus leads to a new era for your business. So, here’s the item-by-item breakdown of the true cost of digital menu boards, that way you can tailor the tech to your budget.
In this article, we’ll cover the following:
- TVs you can use, along with prices
- The cost of digital signage software – and must-have features
- The types and prices of digital signage players
- How you can create a digital menu board in minutes
- How to set up a digital menu board on TVs without being a tech expert
- How to create a menu board for free.
What do you need to buy for a complete digital menu board solution?
In order to set up a digital menu board, you’ll need three components. First of all, you need a TV if you don’t already have one. Then, you’ll have to purchase a digital signage solution consisting of software service and a digital signage player. Of course, you have wiggle room regarding the pricing with each component, as that will affect the final digital menu board cost.
TVs you can use for a restaurant menu board – with price estimates
You can select a TV screen that suits your budget, first of all. Prices for affordable models from major manufacturers range from under $400 for a 40-inch screen up to $1,000+ depending on tech and size. But what about the different types of TV tech? Which one works best for restaurants?
LED TV tech lends itself well to brightly-lit restaurants, bars, and cafes. Specifically, you get brighter, high-contrast images and videos that capture people’s attention and make your menu board more attractive, too. Also, you can find reliable, robust models from all the big manufacturers for under $400. Therefore, this keeps the digital menu board cost down. Shop around for cost-effective TV models from Samsung, Sony, and other big names.
On the other hand, if you want to set up your digital menu board a few feet away from your customers, look into Fine Pixel Pitch LEDs. Of course, they come with a higher price tag, but if you want to reduce pixelation, they offer a great solution.
Commercial displays, such as an NEC professional digital signage TV, include an embedded digital signage player and software. Therefore, you won’t need to have external signage hardware or deal with the setup. For those of you who want top-notch professional TVs, this is the way to go.
However, the cost of digital menu boards rises, as screen prices range by several thousands of dollars. On the other hand, you do get a professional digital signage display with pre-installed hardware and software. So if you’re open to a serious investment for your business, you might want to consider it.
Digital signage software cost – and what features to look for
The type of signage software you choose factors into digital menu board pricing. Most importantly, you can purchase solutions that start at $7.99 per screen for a monthly subscription. This significantly lowers the cost of digital menu board ownership, once you buy big-ticket items such as TVs. Without a doubt, you can also find subscriptions that go up to $95+ per month for each screen you run.
Features digital menu board signage software must have
Regardless of the price tag, you must make sure the software you choose offers features that maximize the benefits of digital menu boards. For example, choose a digital signage solution that “lives” online, kind of like your Gmail account. This is especially useful, as all you have to do is log in to access your digital signage solution, no matter where you are. Also, you don’t have to hire someone to help you download a special program and configure settings.
Then, you can do all your menu board creation from your PC, while on the go. You can also instantly display it on your screens from your computer, too. Specifically, all editing, such as changing price lists and menu items, and displaying it on TV happens remotely, without you going to each screen to make changes.
Also, make sure the service provider offers free, fully customizable digital signage templates for menu boards. Significantly, this ensures your menu boards look professional and designed with your target industry in mind. In addition, you can customize them and add your logos, photos, and videos.
Finally, a great scheduling feature is a must-have. It helps you display different digital menu boards so they target different customers at different times of the day. Given that they will appear on your TVs automatically, you save tons of time and can focus on top-notch customer service. Specifically, create a daily schedule with menu boards that appeal to breakfast walk-ins, hurried office workers, and the after-school crowd. And it’s super easy to do. In this way, you create targeted digital menu boards that keep boosting sales, which in turn recoups the cost of purchase.